[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The Challenge: Gidel had been in business for 25 years, but its home-made logo and woefully out-of-date website made the company look like a Mom & Pop shop. The unappetizing first impression created by its branding belied Gidel’s...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The Challenge: Create an identity which will elevate the company perception from that of promotional printer to a marketing partner. The Solution: We selected a rounded typeface for the company logotype, permitting us to nestle the capital letter “D” within an...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The Challenge: Develop an identity to help a construction services company stand out in a crowded field of competitors. The Solution: We created a logo which clearly identified the large scale infrastructure projects the firm works on, and developed...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The Challenge: Create a logo that expresses the cross-Atlantic arena of activity for a consulting firm. The Solution: We anchored a horizon-line arc within the two “As” of the company name, illustrating their two bases of operations. Silaroca Partners provides...
The Challenge: Create a unique and memorable logo for a construction management firm. The Solution: We referenced the “V” in the company name in creating a stylized, dimensional graphic of a foreshortened building, and used it to startling effect on the business card. Valentine Construction Management wanted...
The Challenge: Develop an identity which expresses a the company’s dedication to providing flexible financial solutions for SMEs. The Solution: We incorporated a soothing wave graphic into the company’s logo, and repeated the element to create a distinctive identity. Prestige Capital Corporation, a commercial financing company serving small-...
The Challenge: Create a fresh, bright logo to attract young adults to a “boring” service. The Solution: We combined large, fat, geometric letterforms in bright colors to create a cheerful logo sure to make an impression. Next-Gen Financial’s core mission is to educate young adults fresh out...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The Challenge: Create a comprehensive identity for a boutique law firm. The Solution: We developed an elegant logotype that reflected the firm’s warm, easy manner and provided a strong basis for the firm brand. Sullivan & Associates was a law...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The Challenge: When we met her, Shannon McLay was a financial advisor at a major bank who preferred working with smaller clients — the ones who really needed her help — despite her employer deeming them to be less...
The Challenge: Create a logo for a project management firm that referenced a unique dimpled tile used in many of their construction projects. The Solution: We created a logotype and graphic element that referenced the dimpled tile, and provided a design element we could implement across...