Next-Gen Financial

About This Project

The Challenge: Create a fresh, bright logo to attract young adults to a “boring” service.

The Solution: We combined large, fat, geometric letterforms in bright colors to create a cheerful logo sure to make an impression.

Next-Gen Financial’s core mission is to educate young adults fresh out of college and with limited resources on money management. The consultant is well aware of the discomfort much of her audience feels when faced with their first foray into financial management. Her positive, upbeat, realistic approach required a similarly upbeat identity. For her website design, we continued the bright, upbeat color palette paired with imagery that echoed her financially fit messaging.