The Challenge: Develop an identity which expresses a the company’s dedication to providing flexible financial solutions for SMEs.
The Solution: We incorporated a soothing wave graphic into the company’s logo, and repeated the element to create a distinctive identity.
Prestige Capital Corporation, a commercial financing company serving small- and medium-sized businesses, wanted a logo which would convey their dedication to providing flexible financial solutions. We created a wave graphic in soothing blue tones, with a fluid execution of a logotype for their logo.
The wave image works well as a background image for their print collateral, including their stationery and business cards. The letterhead in particular presented a challenge, in that the design needed to translate from a desktop layout to a simple execution in Word, for in-office communications.