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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The Challenge: Gidel had been in business for 25 years, but its home-made logo and woefully out-of-date website made the company look like a Mom & Pop shop. The unappetizing first impression created by its branding belied Gidel’s...