The Challenge: Create a fresh, bright logo to attract young adults to a “boring” service. The Solution: We combined large, fat, geometric letterforms in bright colors to create a cheerful logo sure to make an impression. Next-Gen Financial’s core mission is to educate young adults fresh out...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The Challenge: When we met her, Shannon McLay was a financial advisor at a major bank who preferred working with smaller clients — the ones who really needed her help — despite her employer deeming them to be less...