marketing

How is a Brand Different Than a Logo?

You expect to feel a certain way when you open the door to a Starbucks or a Dunkin’ Donuts. The experience of buying that coffee is a part of the chain’s brand....

08 November, 2019

Work the Marketing Plan — Maintain the Garden

Just like gardening, marketing initiatives require patience and tending on a consistent basis before the results can be reaped. ...

07 August, 2019

Making the Most of your Marketing Mix

Newer marketing methods such as content marketing, social media, and newsletter outreach are more cost effective than traditional methods, but are often more time-consuming. ...

10 July, 2019

Ack, Our First Newsletter! Will Anyone Care?

We finally jumped into the water with our very first newsletter — which took twice as long as we thought it would. But what we learned through the experience was eye-opening — and extremely gratifying....

29 May, 2019