08 May Checklist For Developing Effective Marketing Messages
[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/2″][vc_column_text]When Optimum Design & Consulting launched in 1992, it was prior to widespread use of the technology we take for granted today, such as cell phones, web pages, and e-mail. Some of our contemporaries were still using T-squares and X-acto knives in those days.
Today, Optimum has evolved and matured into a full-service graphic design firm that serves about 30 different clients at any given time and performs all web development coding in-house. Optimum is a powerful thought leader in branding, design, and website development.
This year, we’re revitalizing our trusted brand — bringing our clients fresh ideas, resources, industry news, guidance, case studies, and more. This blog is one manifestation of that. Next month, we’ll roll out a shiny new newsletter to keep you informed.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”2383″ img_size=”full” add_caption=”yes” alignment=”center” qode_css_animation=””][vc_empty_space][/vc_column_inner][/vc_row_inner][vc_column_text]We’re thinking more strategically about marketing, and we’re experimenting with different channels of dissemination. We’re also refreshing content on our website, which has me thinking a lot about message development.
In my two decades in marketing and communications, I’ve developed a checklist that I rely on when developing marketing messages. Here are a few of the key questions I consider (and you should, too!):[/vc_column_text]
- What’s the objective of the messaging?
- What problem does your product or service solve?
- What proof can you provide?
- What action do you want readers to take?
- What are your competitors saying?
- What’s your competitive edge?
- Who are you trying to motivate?
- What will motivate them?
- What information do they need?
- Where do they get their information?
- What barriers exist?
- What does the research show?
Ultimately, your website is a business vehicle that, when used effectively, can help you target potential clients. Your marketing messaging is the engine driving that vehicle.[/vc_column_text][/vc_column][/vc_row]
