The Challenge: Create a comprehensive identity for a boutique law firm.
The Solution: We developed an elegant logotype that reflected the firm’s warm, easy manner and provided a strong basis for the firm brand.
Sullivan & Associates was a law firm specializing in small business issues, located in downtown Manhattan. They required a complete rebranding, from logo to website, stationery, newsletters (both digital and print), and PowerPoint presentations. Since the firm’s principle, Jack Sullivan, had such a warm, approachable manner with clients, we wanted an identity that reflected his graciousness and generosity. That led us to design a logo with an expansive, elegant ampersand, breaking out of the logotype bounding box.