The Challenge: Create a memorable logo for a consulting agency working with a non-traditional business audience.
The Solution: Playing off the word “factory,” we incorporated cogs into our logo design, creating a graphic mark which was dynamic and playful.
The Mogul Factory works with individuals successful in high-profile careers, but with little business experience. The firm consults with successful pro athletes and entertainers who are looking to develop new revenue streams and break into new industries. Their logo needed to be approachable and memorable, but also convey solidity and experience. Our solution was to use the playful cog graphics, but anchor them in a color palette of stolid blues and greys.