How is a Brand Different Than a Logo?
You expect to feel a certain way when you open the door to a Starbucks or a Dunkin’ Donuts. The experience of buying that coffee is a part of the chain’s brand....
08
Nov
What We Think
01
Nov
Pricing Design Projects: Not a Game After All
Running the Pricing Game, an interactive workshop for designers and illustrators, has given us some insight into the balancing act creative professionals achieve in pricing their work....
18
Sep
What to Do When Your WordPress Website Disappears
Episode 2: Bob Confronts the Menace. Five steps to get you back up and running....
11
Sep
Restore respect for artists’ work by giving them easier legal recourse
It’s not easy making a living as an artist, especially when so many people feel entitled to simply grab your work and use it without paying....
14
Aug
The Surprisingly Lasting Effects of Corporate Culture
This past weekend I had the unique experience of re-living a slice of my work past from 20 years ago...
07
Aug
Work the Marketing Plan — Maintain the Garden
Just like gardening, marketing initiatives require patience and tending on a consistent basis before the results can be reaped. ...
24
Jul
Lobbying For Artist’s Rights on Capitol Hill
As a Graphic Artists Guild board member, I've been working on legislation that will change the way graphic artists can defend their copyrights....
17
Jul
What To Do When Something Goes Wrong With Your WordPress Website
Episode 1 of what to do when your WordPress website goes kablooey....
10
Jul
Making the Most of your Marketing Mix
Newer marketing methods such as content marketing, social media, and newsletter outreach are more cost effective than traditional methods, but are often more time-consuming. ...
26
Jun
When Moving Is A Moving Target
Ask any small business owner whether they were able to recharge their batteries during their last vacation, and you are likely to see a complex facial expression. ...
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